No. If it's already clear what needs building, the audit gets skipped and the project is quoted directly. The audit is for when something needs doing but the exact fix isn't clear yet.

A written document you can act on: what to improve, why it matters to the business, in what order to do it, and what each piece costs. It's yours to keep either way.

2 places. In how FOCAL operates, which is why fixed prices and short timelines are possible. And in what gets built for clients: automated workflows between the tools they already pay for, AI trained on their own documents and processes, and internal tools that remove manual admin. Part of the job is also saying when AI is the wrong answer, which is more often than most people selling it will admit.

The audit normally starts at $1,200. 5 are free each month for suitable businesses, enquire and if it's a good fit, one of that month's spots is yours. You get a full review and a prioritised plan you can act on, yours to keep either way.

AI is very good at producing output and very bad at knowing what to build. It's used heavily here, and that's part of why fixed prices work. It doesn't replace the judgement.

Large-scale software engineering, brand identity from scratch, or advertising campaigns. FOCAL is focused on outcomes it can deliver properly, and will tell you honestly when something's outside that.

No. That's where the experience came from, but the problems are the same in professional services, member organisations, and product companies of a similar size.

Usually within 1 to 2 weeks. Audits are quicker to slot in than projects, so worth starting there if timing matters.